It started a few summers ago while enjoying surfing and skateboarding , when teenage siblings became fascinated on how to find solutions to save the bees, reduce apparel waste and save money for college tuition and to purchase a car while still attending middle school and high school.

The ideas that the founders of the Michael Emma Store come up with were to sell lemonade, ice tea ,beeswax products, clothing, dog products or become American Pit Bull Terrier breeders.

The founders of the Michael Emma Store decided to sell limited edition non fast fashion clothing and discover methods to recycle clothing .The Michael Emma Store founders are also searching to find ways on how to use or develop technical and process innovation to reduce or eliminate the contribution of clothing to landfill waste and water pollution.

The Michael Emma Store still wants to contribute to saving the bees and selling premier grade beeswax products and beverages .

The Michael Emma Store’s mission is to create supreme quality products for its community of surfers and skaters by using fashion innovation to play apart in an eco-friendly planet and  help to reduce the suffering of those in need .